Our Store

From the beginning

In 1991, we started with a booth among twenty-three other businesses at the Torrance Jewelry Mart. We were young and did not have much inventory, but we made up for it with our enthusiasm and determination. Seven years later, our lease was up, and we had to relocate. Fortunately, we had built up our inventory and established a strong customer base by then. We were ready for something better.

Relocating

In 1998, we moved to a cozy corner retail space at the Rolling Hills Plaza. This location is much better than a booth, which lacks privacy. We now have more real estate to express ourselves and display our selection of fine jewelry the right way

Personal Take

Jewelry can be very personal, and our customers have become our friends. We enjoy being part of important moments in their lives, and they rely on our expertise and integrity to guide them to the right jewelry so they can feel confident in their decision.

Furthermore, what sets us apart is the experience you will have at our store. We embrace the practice of a good old fashioned, brick and mortar way of doing business, where human connection and strong customer relationships are the key. That separates our store from all others, including box stores and the internet.

We invite you to visit our store and have an experience you will never forget

Sam Pheng
President & Founder